Julie Swann recommends logistical creativity for Japan’s freight markets

Posted March 25, 2011 | Atlanta, GA

(Bloomberg - March 23, 2011) Microsoft Corp.’s repair operations for Xbox units ground to a halt in Japan’s Fukushima prefecture when the earthquake knocked out power. Then the lights came on to reveal another hurdle: Shipments of the game consoles had been impaired after the disaster two weeks ago. "Navigating past quake-battered roads and bridges in the coming days may require some creativity," said Julie Swann, co- director of the Center for Health and Humanitarian Logistics at the Georgia Institute of Technology in Atlanta. “You certainly try to look at alternate paths, maybe air or sea or bicycles -- things you wouldn’t use in normal times,” Swann said. Click here to read the entire article.

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Barbara Christopher
Industrial and Systems Engineering